And the rationale of the developers for not being able to rotate is because it would make the game too easy? Sorry, but I call bull on that. It has everything to do with their profit margin, not our play experience. If you can't move a building you might need space, and therefore you might spend more real money. This is the first game of its ilk that I've played that hasn't provide some kind of rotation. Some games provide full rotation, others two way (ie: left to right or up to down). The problem with the way it is now is that most people's cities look pretty much the same which takes a lot of fun out of it for people like me who like the design aspect of a game. I agree with Synergy Blaize, calling this a "City Builder" game is complete misnomer. This game is pretty much like Tetris with more adornments. It makes a lot more sense now why so many people have started and then abandoned the game very early in. In comparison to other city building games, this one is quite boring. I'll stick with it for a while longer, but I'm wondering how much longer restock, place, rinse, and repeat is going to cut it before it gets too boring to keep going.