tbh, I don't think that our complaints have any weight in on Inno's decisions; Inno always does - what Inno wants to. Some of their decisions though, make no sense and show how uninformed they are about their own game. Tournament formula, Moonstone Library set, merchants, new chapters, the list goes on and on. It all points to discontinuous and unintelligent business strategy, which translates into unintelligent game development, which leads to loss of customers = loss of revenue. There are so many ways to entice players to spend money, the key word is "entice", not "force". Adequate price strategy comes to play, not £70 for evolving building, which is not even a fire phoenix or a brown bear. Many people spending a little = healthy revenue and better than nobody spending a lot.