I do not het this idea of whacking "old" customers for new ones.
How could this benefit you?
So how do you get new players
- advertisements
- referrals from existing players
So if I remove existing players my only platform left is advertisements.
Also, even if a player doesn't "spend" as much as new players, it's a steady source of income.
Lets call it to a real world example.
I am an IT buisness calles "IT lovers plc." setting up IT networks for clients,
When a new client comes is it makes the most money, they need a new network set up, this means new servers, switches, manhours and the lot, aka big money. after setup it's "just" management fees and a bit of replacement but not the big bucks anymore.
So I lure them in with very low management fees, enticing them to come to me, I sell them my junk, make some good bucks, and then increase the bill for management fees with 10% each month forcing them to leave A.S.A.P.
Do you think this buisness model makes sense on the long run?
- When a new project arises will I come back to IT lovers plc.? (example what if another succesful game is advertised I am interested in in the future and I see the words inno-games would that not instantly shoo mee away)
- Would I recommend this company to my network, or if I hear one of the people in my networld they are considering working with IT lovers plc. would I warn them about how shitty that company is?
How on earth does a focus on on new customers only and negelecting old customers benefit your company in the long run.
As far as I know this crap only works in a monopoly or in a cartel where companies all do the same crap becomming sort of a monopoly.
In any other case this does not make sense. at least not to me.